Offset printing is a process by which wet ink is applied to paper by means of a roller transferring the image from a metal plate to the paper. After you sign the artwork proof (generally a digital print), this image is output to a metal plate through a laser process.

Offset printing can prove to be more cost-effective compared to digital printing when:

• Larger quantities need to be printed
• The printing job requires a size or paper type that is unavailable through the quick-copy process
• The colours used in the artwork are PMS colours which may be unavailable through digital print